Randa Parrish 04/15/2022

Randa Parrish, owner of Prairie Quilt Shop in Hennessey, Oklahoma, recalls her decision to buy a fabric store in 2001 and some of the challenges she faced along the way. She shares some of her marketing successes from 'strip club' events and retreats to shop hops. Parrish discusses the impact of the COVID-19 pandemic had on revenue, the supply chain, and branching out to take advantage of online opportunities. She describes her staff learning how to make videos to upload to Facebook, introducing an app, and how customers in the shop have declined due to the pandemic. She explains the process of designing fabric, where she gets some of her inspiration, and the ways her team contributes to the enterprise.